Tips for
Promoting The Eddie Eagle GunSafe®Program
Four Primary Target Markets:
- Public and Private Schools (local and district level)
- Law Enforcement Agencies
- Civic Groups and Organizations
- State Legislature
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Making Contact- Contact can be made through a personal lead,
telephone call or by mail. Generally, a personal
contact/introduction will provide the best response. However,
making a cold call or writing a letter to someone unknown can
produce a similar response to the program. If you do not have a
contact for a particular school, school district or law enforcement
agency, these offices should be called directly to obtain the
appropriate contact.
Scheduling the Appointment- Once you have made contact with the
person in charge of the elementary materials or community service
projects, secure an appointment with them. If you are asked how
much time is necessary, be flexible. An appointment can take
between 10-30 minutes. Ask for 30 minutes, but make it clear if
time is a factor, your presentation can be modified to meet their
needs.
Preparing for the Appointment- Obtain an Eddie Eagle sample kit
(available by calling 800-231-0752). Review these materials to
familiarize yourself with key program information. This will enable
you to cover the important points as well as prepare you for
possible questions. Ensure you are well-versed in what materials
the program has to offer. It is also a good idea to send a letter
prior to your appointment, confirming the date and time of your
meeting.
The Appointment- It is important that you allow your contact
ample time to review the materials in the sample kit. The materials
are professional, easy to read, and in many instances "sell
themselves." After presenting the samples and program information,
answer any additional questions they may have and ask if they are
interested in ordering the program materials.
The Follow-Up- Immediately write a thank-you letter to your
contact for taking the time to discuss the program with you. Follow
up with your contact 1-2 weeks after your appointment, unless you
agreed on a specific time during your visit. (Sample thank-you
letter is available in the Eddie Eagle volunteer handbook). Inquire
if they ordered materials and if so, have they received them. If
they are still reviewing the materials you provided, ask if there
is any assistance you or the Eddie Eagle Department can
provide.
How to Present The
Eddie Eagle GunSafe®Program to Children
Prior to the Presentation
- Plan ahead! Determine the number of children you will be
teaching and their grade level. Materials should always be ordered
4 to 6 weeks in advance of your presentation.
- Thoroughly review the instructor guide and student
workbooks.
- Make sure the school has the equipment you need for your
presentation (ie: microphone, television, VCR, overhead projector,
etc.).
- Confirm the date and time with the school a week before the
presentation.
On the Day of the Presentation
- Arrive at least 30 minutes early. Check to see where you will
be giving your presentation and that all equipment is working
properly.
- Involve the students. Allow them to answer questions and
actively participate. The instructor guide gives examples of
methods for gaining student involvement.
- Applaud the children when correct answers are given. Make sure
every student feels appreciated.
- If you use role-playing for instruction, pick a different group
of children for each activity so more children can
participate.
- Repeat the safety message throughout your presentation. Make
sure that every child knows the message and the Eddie Eagle
"shuffle" before leaving.
- If the Eddie Eagle mascot is used, remember to follow all the
rules and guidelines found in the mascot handbook.
After the Presentation
- Thank the principal/teacher who invited you to come. Follow up
with a thank you letter, and ask for an invitation to return next
year.
- Give the Eddie Eagle Department your feedback by completing a
volunteer activity report. Pictures, applicable newspaper articles,
and copies of thank-you notes you received are also
appreciated.